If you are going to be successful in business today, you’re going to need to make sure that you have all of your bases covered when it comes to the Internet – and that doesn’t just mean building up an attractive and effective online presence and a social media account or platforms that are helping to generate influence for you in your market.
No, you’re also going to need to make sure that you are able to effectively protect your online reputation so that you don’t have to worry about bush league attacks by your competitors designed to tank your business as quickly as possible by attacking and assaulting your reputation.
Here are some tips and tricks to help you protect your online reputation at all costs!
Figure out what your online reputation is right now in the first place
Fire up all of the major search engine networks (not just Google) and search for your name, your business’s name, your products and services name, and anything else you can think of that would be connected to you or your operation.
It’s going to be impossible to fix what you do not understand right off the bat, and you may discover that your reputation needs to be better protected right now because of ongoing assaults or that you have a little bit of time to build up some defensive walls (so to speak).
Rehabilitate your image
The next step is to abandon any of your “dead” or old accounts on social media, old websites that no longer reflect your business today, and any online presence that paints you in a less than ideal light from a “previous life”.
The last thing you want is a major client googling your name and finding pictures of you during rush week, that’s for sure.
Strategically control your online image
It’s going to be really, really difficult to scrub the Internet of any negativity that already exists online (after all, there’s a reason why they say that once it’s online it’s permanent) but that doesn’t mean that you have to give up.
Instead, you’ll want to create a bunch of strategic content that helps you better shape and mold your persona and your online reputation. Join professional sites and become an active member, right professional blog posts and get them higher in the search rankings, and create more positive encounters so that the good results far outweigh the bad ones.
Set up online alerts to track your image
The only things that get managed are the things that get tracked, which is why you want to set up online alerts to track your name, the name of your business, and the name of your products and services that you know exactly what is being said about you and your operation as it is being said.
Be respectful when responding to negativity
Send direct messages to those that are writing or posting about you negatively, but make sure that you do so in as respectful a way as humanly possible. You don’t want to fan any flames, but instead want to try and see if there’s any potential to reason with those that are bashing you online. If you’re not getting anywhere, simply sees contact and focus your energy elsewhere.
Keep your personal and professional world as separate as possible
This should go without saying, but it’s important that you do everything you can to keep your personal life and your professional life as separate as you can. This goes for social media especially, which is where most people find themselves stumbling and bumbling around.