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Leveraging social media to grow your business

It used to be that you didn’t need much more than a simple one-page website to cover all of your bases when it came to online marketing.

Nothing could be further from the truth today.

It’s now easier for literally EVERYONE to create a brand-new global business from their back bedroom, competing directly with you and every other established business for a very specific segment of customers. Without taking advantage of all the leverage digital marketing opportunities – like social media – have to offer you are killing your business without even realizing it.

Here are some tips and tricks to help you leverage social media to grow your business almost overnight and secure the kind of financial future you have always dreamed of.

Find influencers in your industry and mimic their accounts

The fastest way to hit the ground running with social media today is not to try and reinvent the wheel in your industry, but instead to come up with a “clone” kind of social media account that produces similar content to accounts that are already amazingly popular in your industry or market.

This doesn’t mean rip off the content that these producers are already pumping out, but instead to create the same kind of content as your market is obviously already very interested in what these accounts are putting out into the world of social media.

Run contests regularly

One of the fastest and easiest ways to increase the amount of followers you have on social media (regardless of the channel) is to begin running contests, sweepstakes, and giveaways to anyone and everyone that is an active participant on your social media channels.

Everyone loves freebies, and you’ll be able to “bait” people into becoming part of your social media influence circle without having to drop a small fortune on paid advertising along the way. This is one of those kind of sneak attack approaches and that really savvy marketers have been using for a while, but the kind of approach that hasn’t caught on mainstream quite yet.

Create a content marketing calendar

Consistency is king when you are looking to build up a dedicated social media follower base that you can actually convert from disengaged content consumer to actively engaged customer. This is impossible if you are randomly throwing up a post every couple of days, then nothing for a week or two, then 10 or 12 different posts on a single day before you go radio silent again.

It is much, much better to stick to a rocksolid and predictable content marketing schedule. Decide that you are going to publish new content on social media every day, every other day, or every week (on a specific day) and then stick to that schedule like glue.

You’ll be able to light your social media success on fire, build up a dedicated and engaged group of social media followers that actively share the content you produce, and transform your digital marketing efforts all at the exact same time.

It really doesn’t get much better than that!