Because we live in the middle of the most competitive business environment that has ever existed, you have to be the smartest and savviest business owner, marketer, and innovator you can be if you’re going to be able to create the kind of financial future that you have always dreamed of.
Sure, creating a business today – especially one with global reach – has become easier now than it ever used to be in the past. Because all of those old barriers to creating a business have fallen by the wayside it’s just as easy for anyone else to create a business as it is for you, which means there’s going to be plenty of competition for your customers.
You need to know EXACTLY what you’re doing to generate the kinds of profits you are hoping to, which is exactly why you want to leverage the tips and tricks we were able to share with you below.
Influencers are the new rainmakers.
Because there is SO MUCH content out there available to investigate, research, and become overwhelmed with people are starting to shut down their research and due diligence practices and instead listen – almost blindly – to whatever popular influencers in a particular space have to say and have to recommend.
Whether or not this is good for our culture has been and will continue to be debated (and rightfully so), but business owners have to understand and embrace the fact that those that have influence in a particular market – or with a market segment – are the new hot salespeople and need to be treated as such.
Do everything in your power to cultivate influence, to generate influence, and to create the kind of “influence bubble” you need to succeed today. It’s the only way to generate the kinds of sales you’re hoping for.
Crowdfunding validates new products
According to research published by a number of Ivy League institutions this year, crowdfunding is projected to surpass venture capital by the end of 2017 as far as product development is concerned – a trend that absolutely no one saw coming up until just now.
Folks used to think of crowdfunding as the “lazy way” for films, pet projects, and artisan or offbeat products to make it to market, but today smart and savvy business owners and marketers understand that crowdfunding is may be the very best way to validate new products without having to fork over even a penny of your own money up front.
This makes it very, very easy to take more risks with new products, to innovate in ways you may not have been able to before, and to find out EXACTLY what your target market is willing to pay for right now – this very moment – in a way that just wasn’t possible before.
On top of that, with crowdfunding you are able to build products with presale cash, essentially building your own market and your own customers at the exact same time that you’re building your first product run. This is a total game changer in 2017 and will be for years to come.