The days of LinkedIn being little more than a dumping ground for CVs are over. LinkedIn is now becoming increasingly versatile. You could make a strong argument that it is finally delivering on its promise to be a powerful, business-orientated social media hub. Businesses of all shapes and sizes are beginning to use LinkedIn to improve their business. Regardless of the size, shape, and specifics of your business, there are several different ways in which LinkedIn can help your business to grow.
You can use LinkedIn to promote your goods and services, while also ensuring your brand receives the exposure you desire. More to the point, it is easier to accomplish these things with LinkedIn than you might think.
Using LinkedIn For Business
One of the first things you will want to consider is opting for a premium LinkedIn account. While it is possible to use LinkedIn for free, the truth of the matter is that you just won’t get the same features and opportunities. While it does seem like every other website wants you to pay up for premium content, this is definitely one of the circumstances in which that is a solid idea on your part.
Here are several other tips for using LinkedIn for business that you are going to want to keep in mind:
• Don’t throw out the other social media networks altogether: We are strongly suggesting that you put a significant amount of your focus towards building a strong LinkedIn presence. Some would even go so far as to suggest shifting away from sites like Facebook or Twitter. We’re not going to go that far, but you are going to want to consider putting more energy towards LinkedIn than you have in the past.
• Create a strong profile: Like other social media sites, LinkedIn gives you the ability to create a profile, upload striking cover images, and more. Your profile, coupled with your cover images, represents the first things people are going to notice when visiting your page. Clear, professional photographs are a must. Look for ways to include pictures that reveal the human being behind the business. At the same time, use this space to also showcase your brand and strongest relevant visuals.
• A powerhouse headline: A strong headline will keep your visitors engaged. A social-selling-ready headline is what you ultimately want to create.
• Upgrading: We’ve already discussed upgrading a little bit, and it’s worth touching on a little bit more. LinkedIn Business Plus and LinkedIn Recruiter are two options. There is also LinkedIn Sales Navigator, LinkedIn Job Seeker, and more. Make sure you are putting your money towards the premium plan that makes sense for your short-term and long-term goals.
• Use the publishing platform: LinkedIn now offers a powerful publishing platform, and this is well worth investigating further on your own. Good content helps businesses and individuals to stand out from the crowd on LinkedIn.
The above represents only a few suggestions to keep in mind. Use these tips to build your foundation for a strong LinkedIn presence.